welcome, leo.
you run sales now.

🎯 Today (right now)

VP rule: STRICTLY SALES. Every dial day = priming → 3 dial blocks → EOD. No content. No IG. No admin. No calendar. Pure dialer-closer-manager.

The 5-step day (every dial day — STRICTLY SALES)

1. Priming (30 min off-clock) — physical / voice / mental / energy / logistics
2. Block 1: 15 dials (60 min) — warmup, drill of the day, Tier-A swing
3. Block 2: 15 dials (75 min) — LA prime window, push closes
4. Block 3: 10 dials (50 min) — hot callbacks + cleanup
5. EOD Discord summary (10 min · floor) — paste in #leo-sales. No EOD = the day didn't ship.

👑 VP charter — what changed (May 5, 2026)

You came on as a commission-only sales rep. Sabino elevated you to VP of Sales — same family, same Zelle, same 20%. What changes is access + authority + ceiling.

What you NOW own (VP-tier authority)

• Full Tier-A cold-calling authority — you are the closer of record on your deals
• Full pricing authority within published tier card — quote $500 / $1K / $1.5K Locksmith OS, $99 / $191 / $250 chatbot SKUs, $897-$1,497 GW-template, $2K-$5K+ Tier-A retainers without Sabino sign-off
• Full client strategy calls — discovery, objection handling, scope shaping, retainer pitch
• Full vault read access — every Obsidian note, every memory file, every Hermes template, every Apollo email sequence, every sales OS doc, every learning-engine intel feed
• Full Discord posting authority — ping #leo-sales / #closer-room directly without going through Sabino
• Full Hermes draft authority — invoke hermes for every outbound, sabino-voice scrubs it, you send
• Full chatbot Tier 1/2/3 demo authority — deploy add-chatbot skill on any prospect demo site to win the bake-off
• Full sales bible access — Hormozi GSO, Voss tactical empathy, Miner NEPQ, Cardone 10X follow-up, Klaff frame control all pre-loaded
• Manager track ACTIVE — hit 4 mtgs/wk × 3 wks → you hire SDR #1 commission-only under you, 10% override on every meeting/close they produce

What you do NOT own (Claude does it cheaper)

• Manual Google Maps scraping (Apollo + OMNI handle it)
• Code builds (Claude Code does in 5 min what'd take you hours)
• Backend deploy (Netlify CLI via Claude)

Not "above you" — wrong leverage. Your hour is too valuable for tasks Claude does in seconds.

📅 Schedule + windows

You're commission-only — no fixed days, no fixed hours, no quotas. The list is supply, you set the throttle. Most VP closers find a 4-hr block (typically 8 AM – 12 PM PT) is the sweet spot for Tier-A trade pickup.

Window options (your pick — recommended for Tier-A trades)

Recommended floor (for VP-tier earnings momentum)

• 40 dials logged per dial day
• 1+ meeting booked on Sabino's calendar (any tier)
• EOD Discord summary posted in #leo-sales

Pay cycle

Thursdays. Zelle. Pay covers net collected from prior Mon–Sun. Min payout $50 (smaller weeks roll forward). 30-day clawback on refunds; after day 30 the commission locks in.

💰 Comp ladder (uncapped — visible all day)

Bigger deals = bigger commission. The only losing outcome on any call is "no decision." Your floor is 20% of net collected on every deal you touched (book, assist, or solo-close).

Booking commission (meeting on Sabino's calendar — any tier qualifies)

Solo close (you dial → you pitch → you close — Sabino off the call)

The 20% of net collected COVERS your cash + MRR cut. The "cash bonus" is a Day-1-paid kicker on top, paid the Thursday after the deposit clears.

Sabino-assist close (you pitch, Sabino jumps in live to help close)

Half the cash bonus + full 20% on net collected. Same MRR for life of contract. Use this anytime you're worried about closing a Tier A or B. Ping Sabino in #leo-sales with prospect name + tier; he jumps on the call.

Sabino-handoff close (you book, Sabino closes solo)

Default is you close. Handoff is the exception, not the rule.

🥊 The "Swing at Tier A" philosophy

Every pitch swings at Tier A first. Three ladders down — only losing outcome is NO DECISION:

1. Pitch Tier A → fits → land $300 + 20% MRR override forever
2. Prospect smaller? → down-sell to Tier B → $150 + 20% MRR
3. Prospect tiny? → down-sell to Tier C → $50 + 20% MRR
4. Prospect ghosts? → reps gained, no commission, no loss

Realistic outcome distribution per 40-dial day

• ~25 no-answer / VM
• ~10 connects (real conversations)
• ~3 hard-no's
• ~1-2 bookings
• ~0.3 closes (averages to 1 close every 3 dial days = 1.5 closes/wk)

⏰ Daily routine (4.5 hrs)

Off-clock priming (30 min before window starts)

• Physical (8 min): 25 jumping jacks → 15 pushups → neck rolls → 5 box breaths × 3 → power pose 60 sec
• Voice (7 min): hum 90 sec → tongue twisters × 3 → opener out loud 5x escalating
• Mental (7 min): mission paragraph aloud → drill of the day (3 reps to mirror) → identity statement ("I'm the VP of Sales — closer of record")
• Energy (5 min): hype song. NO scrolling.
• Logistics (3 min): phone, water, headset, brief open, dial tracker ready.

Billable schedule (window starts → tracker on)

EOD Discord post (copy-paste, fill in)

EOD — LEO (VP Sales)
Date: ___
Dials: __
Connects (real conversation): __
Meetings booked: __ (Tier C: __ / B: __ / A: __)
Closes: __
DNCs: __
Top objection of the day: "___"
What I'd do different next call: ___
First-action tomorrow AM: ___

🔐 Login vault — every credential

Your master vault is Bitwarden (free). Store everything there. The table below has the LOGIN URLs + usernames; passwords live in Bitwarden, never on this page.

Critical Day-1 logins

Day-1 dial sources

Reference + admin

🛠 Tool stack — everything at your disposal

💬 Discord — your home base

3 channels matter. Ignore everything else.

🤖 Discord bot — full command list

All commands fire in #leo-cmd. Bot responds in ~3 sec.

Objections (!objection <type>)

Scripts (!script <name>)

Data + freeform

🎤 Core scripts (memorize)

Opener

30-second Tier-A opener (full)

"Hey [first name], it's Leo from Rivven — quick reason for the call. We build AI-powered websites + a 24/7 answering bot for [their business type] for $200 to $500 setup, $97/mo, in about a week. Most of your competitors don't have one. Worth 60 seconds, or terrible timing?"

Voicemail (cold)

Close (default)

Tier-A pitch (30-sec)

A→B down-sell ($1,200 Pro site)

A→C down-sell ($599 micro-site, 48-hr live)

🛡 Objection flips (the 3 you'll hear most)

"Send me some info" (email stall)

Beat: agree → ask for email → pivot to live demo → SILENCE. The email never sends. The calendar pin closes.

"Too expensive"

Gatekeeper bypass (4 moves)

1. "Hey — is [owner] around real quick?" (assume access)
2. "Tell him Leo from Rivven, he'll know what it's about." (curiosity)
3. "What's the best time to catch him today?" (return curl)
4. "Voicemail OK if he's not in?" (escape hatch)

Never explain WHY to a gatekeeper. Their job is to filter — yours is to bypass.

For the other 6 flips: !objection busy / partner / have_someone / think_about / scam / not_now in #leo-cmd. For named-competitor counters: !competitor <name> covers Avoca / ServiceTitan / Voiceflow / HouseCall / Numa / Hatch / Podium / Ruby / Smith.ai / Procore / Foreman / Buildertrend / Jobber / Networx / Angi / Thumbtack / Yelp / Peak Leads.

📦 Product line — what you're selling

RIVVEN sells productized vertical OSes — fixed setup + monthly subscription. NOT custom one-off builds. Each pitch swings at Tier A → drops to B → drops to C.

Tier A — Vertical OS Pro / Dominator ($2K-3K+ setup + $497-2K/mo)

Locksmith OS · HVAC OS · Electrician OS · Plumber OS · Garage OS · Roofing OS · Restoration OS · GC OS · Construction OS · Trucking/Freight OS. Full stack — site, AI chat, CRM, GBP integration, lead form, exclusivity zones. Pitch this first on every call.

Tier B — Professional Site ($600-1.5K setup + $99-297/mo)

12-page bilingual site, lead form, GBP integration, monthly content. The down-sell when prospect is smaller than $2K/mo retainer fit.

Tier C — Micro-site ($200-500 setup, optional $97/mo)

Basic site, live in 48 hours, Stripe-link close. Down-sell for tiny prospects. Closes fastest — your reps come from these.

Chatbot SKU (Tier 1/2/3 — $99 / $191 / $250 per month)

Stand-alone or add-on. Tier 1 = basic FAQ bot. Tier 2 = lead capture + booking. Tier 3 = full conversational AI with voice + multi-language. Demo via add-chatbot skill on any prospect's site to win the bake-off.

📊 Realistic weekly take examples

🚀 Manager track unlocks (VP-active from Day 1)

Auto-trigger: when Sabino confirms RIVVEN cleared $X for a 30-day rolling window (or you cleared $X cumulative), the bracket bumps automatically — no negotiation, no asking. He'll DM you with the new floor + base + ladder updates.

🏦 Mercury safety valve + family transparency

Family rule: full transparency, no surprise pulls. If RIVVEN runs into a tight cash week, you'll know on Thursday PM — not Friday morning.

• Thursday Zelle drops on schedule unless Sabino pings you Thursday PM with a heads-up.
• Net-collected commission ALWAYS pays in full — that's clawback-protected after day 30.
• Sabino's freight income (~$800/wk) does NOT subsidize RIVVEN payroll. RIVVEN funds itself or shrinks. This protects you from being paid on credit cards (which would damage Sabino's 800 credit score) AND protects RIVVEN from going under.
• Weekly Mercury share — Sabino DMs you the running balance every Friday. You know the runway in real time.

🎯 The mission (why)

Read this before dial #1 every day.

Every meeting you book = closer to dad's truck. Every Tier C solo close = a recurring net commission to you, forever. Every Tier A you ladder-down to a B+C combo = both of us eating. Every SDR you hire under you compounds passively. The math works. Just dial.

🆘 Stuck? 3 paths (in order)

1. Fastest (3 sec): type !claude <your question> in #leo-cmd. Live coach, always on.
2. Sabino-assist (mid-call): ping in #leo-sales with prospect name + tier. He jumps on the call live (you still earn half cash + full 20% net + full MRR override).
3. Phone (truly urgent): text Sabino direct at (562) 373-1027. Save this number now.

Common Day-1 issues